Giant Hypermarket remains as shoppers’ favourite

In Malaysia, the mention of Giant hypermarket (Giant) evokes vibrancy, comfort and a complete shopping environment.

Having pioneered the concept of modern supermarket shopping, Giant now sets the standards in the industry with innovative marketing and promotions, efficient store designs and attractive product pricing.
Owned by GCH Retail (Malaysia) Sdn Bhd (GCH Retail), the chain currently comprises 128 Giant hypermarket and supermarkets throughout the country.

For the record, GCH Retail is Malaysia’s leading retailer and it owns the Giant hypermarkets, Cold Storage supermarkets and Guardian pharmaceutical retail businesses in Malaysia.
BizHive Weekly recently contacted the marketing department of Giant hypermarket headquartered in Kuala Lumpur and was updated on Giant corporate profile by its marketing director, Ho Mun Hao.
In the exclusive email interview, Ho said that Giant would continuously invest in its logistics and supply chain management in line with its philosophy of growing with its business partners and promoting the development of the retail industry.

“One such strategic plan is the RM260 million state of- the-art distribution centre (DC) in Sepang, Selangor,” he revealed adding that the DC would help reduce logistics costs for its suppliers and reflected its commitment to continue to invest and help the retail sector grow.
GCH Retail, which has a 22 per cent share of the country’s modern retail trade market plans to add two satellite DCs and one fresh food DC at strategic locations this year, with estimated investment amounting to RM260 million.

As one of the largest employers in the country, with 17,000 employees currently, Giant has been serving Malaysians with its unrivalled promise of low prices everyday, big variety and great value.
Having been in the retail industry for 68 years dealing with fast moving consumer goods (FMCG) product, Giant is a true blue Malaysian brand and the company is looking sharp into the future as it has spread its wings regionally to Indonesia, Vietnam and Brunei as well.

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Reference: http://www.theborneopost.com/2012/08/19/giant-hypermarket-remains-as-shoppers-favourite/